EPISODE 77

Raise your rates, you're worth it! Today we're talking about how to price your services and why you shouldn't try to be the "lowest of the low." Sticker shock can go both ways. Have you ever looked at a super-cheap item and thought to yourself "No thanks. There's got to be something wrong with that..."? The same is true of our clients and the way they view our services. In this episode, I'm going to give you some pointers about setting prices for the value you provide and the quality of work you produce.

If confidence is your issue and you don't feel comfortable charging higher rates, tune in. I give you a few strategies you can use to increase the level of service you're providing to your clients that will justify the rates you Wish you were charging. Along that vein, I talk about the importance of picking clients that are right for you and your company. I also touch on the mindset you need to develop when you're thinking about and marketing your business.

In this episode, we cover:

- What it signals to clients when your prices are too low

- The types of clients you are going to attract with rock-bottom pricing

- What to do when you can't land clients for the fees you have listed

- How to "up-level" your clients' experience

- Taking yourself and your business seriously

- The benefits of working with your ideal clients (both to them and to you)

- How to improve your services

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

SHOW NOTES: https://laurenwrighton.com/episode77