Geotargeting is a valuable tool if you run a local business.  Connecting with customers around the block is what drives your business.  But guest,<a href='https://www.krystalcovington.com/'> Krystal Covington</a> suggests it can also be a valuable tool if you have a national or even international brand. 
The trick is not to try to market everywhere all at once . Instead, be strategic and select an a attractive region.  Google Trends can help you do just that.  By studying the data you can find out which key words have grown in popularity and in which markets there is more interest in that particular term.  
Now, instead of trying to run a national PPC campaign you can zero in and areas with a high level of interest.

Geotargeting is a valuable tool if you run a local business. Connecting with customers around the block is what drives your business. But guest, Krystal Covington suggests it can also be a valuable tool if you have a national or even international brand. The trick is not to try to market everywhere all at once . Instead, be strategic and select an a attractive region. Google Trends can help you do just that. By studying the data you can find out which key words have grown in popularity and in which markets there is more interest in that particular term. Now, instead of trying to run a national PPC campaign you can zero in and areas with a high level of interest.

Geotargeting is a valuable tool if you run a local business.&nbsp; Connecting with customers around the block is what drives your business.&nbsp; But guest,<a href="https://www.krystalcovington.com/" rel="noopener noreferrer"> Krystal Covington</a> suggests it can also be a valuable tool if you have a national or even international brand.&nbsp;
The trick is not to try to market everywhere all at once . Instead, be strategic and select an a attractive region.&nbsp; Google Trends can help you do just that.&nbsp; By studying the data you can find out which key words have grown in popularity and in which markets there is more interest in that particular term.&nbsp;&nbsp;
Now, instead of trying to run a national PPC campaign you can zero in and areas with a high level of interest.&nbsp;

#771 Attack New Markets with Google Trends

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#771 Attack New Markets with Google Trends

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