Testimonials are  marketing gold. But the trick is cultivate them.  So how do you get people to talk about you?  Guest,<a href='https://erinollila.com/'> Erin Ollila</a> breaks it down into two parts  sourcing testimonials and then using testimonials. She suggests the best way to source testimonials is to make it part of your process. Don't wait till the project is done and you are handing over the deliverable. Ask questions throughout the entire time you're working with them.
The easiest way to implement this is to start asking clients throughout your process  what you are doing well and what could use improvement.  You will discover a  gold mine information of what to adjust to improve the customer's experience. In many cases it might be very simple tweaks that make the most improvement.
And don't forget your previous clients.  Go back to ask them what is was like to work with you.

Testimonials are marketing gold. But the trick is cultivate them. So how do you get people to talk about you? Guest, Erin Ollila breaks it down into two parts sourcing testimonials and then using testimonials. She suggests the best way to source testimonials is to make it part of your process. Don't wait till the project is done and you are handing over the deliverable. Ask questions throughout the entire time you're working with them. The easiest way to implement this is to start asking clients throughout your process what you are doing well and what could use improvement. You will discover a gold mine information of what to adjust to improve the customer's experience. In many cases it might be very simple tweaks that make the most improvement. And don't forget your previous clients. Go back to ask them what is was like to work with you.

Testimonials are&nbsp; marketing gold. But the trick is cultivate them.&nbsp; So how do you get people to talk about you?&nbsp; Guest,<a href="https://erinollila.com/" rel="noopener noreferrer"> Erin Ollila</a>&nbsp;breaks it down into two parts &nbsp;sourcing testimonials and then using testimonials. She suggests the best way to source testimonials is to make it part of your process. Don't wait till the project is done and you are handing over the deliverable. Ask questions throughout the entire time you're working with them.
The easiest way to implement this is to start asking clients throughout your process&nbsp; what you are doing well and what could use improvement.&nbsp; You will discover a&nbsp; gold mine information of what to adjust to improve the customer's experience. In many cases it might be very simple tweaks that make the most improvement.
And don't forget your previous clients.&nbsp; Go back to ask them what is was like to work with you.

#775 Testimonials are Marketing Gold

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#775 Testimonials are Marketing Gold

#775 Testimonials are Marketing Gold

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