Owning a business is lots of fun. There are all sorts of reasons you do it. But at the end of the day. It's about the cash. Alvin Narsey considers cash a  fundamental metric for any kind of business.  Many business owners who fail to manage their cash end up in this situation:  Sales and revenue are up, but when they look in our bank account there's no cash.  So they wonder where all the money has gone. 
If your business is tripping along at a much greater pace than what you've anticipated, having an idea of where the the cash flows through your business is super important. It gives transparency to your business.  And fixing your cash flow leads to a whole heap of other improvements in your business

Owning a business is lots of fun. There are all sorts of reasons you do it. But at the end of the day. It's about the cash. Alvin Narsey considers cash a fundamental metric for any kind of business. Many business owners who fail to manage their cash end up in this situation: Sales and revenue are up, but when they look in our bank account there's no cash. So they wonder where all the money has gone. If your business is tripping along at a much greater pace than what you've anticipated, having an idea of where the the cash flows through your business is super important. It gives transparency to your business. And fixing your cash flow leads to a whole heap of other improvements in your business

Owning a business is lots of fun. There are all sorts of reasons you do it. But at the end of the day. It's about the cash.&nbsp;Alvin Narsey considers cash a&nbsp; fundamental metric for any kind of business.&nbsp; Many business owners who fail to manage their cash end up in this situation:&nbsp;&nbsp;Sales and revenue are up, but when they look in our bank account there's no cash.&nbsp; So they wonder where all the money has gone.&nbsp;
If your business is tripping along at a much greater pace than what you've anticipated, having an idea of where the the cash flows through your business is super important. It gives transparency to your business.&nbsp; And fixing your cash flow leads to a whole heap of other improvements in your business&nbsp;

#779 It Is All About The Cash

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#779 It Is All About The Cash

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