Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss three contradictions that define the Olympics brand; four tips for effectively training your marketing team; how to keep coming up with new story ideas; how to set up the best blog for your school; a clever marketing campaign from the Swedish Tourist Association; and the fact that some brands are starting to question whether they over-invested in digital marketing.