What do you do when external factors turn your entire business model upside down?  That's what happened to MeetUp.com at the beginning of their pandemic, as their entire in person meeting model collapsed.
Founder, David Siegel explains how going back to their mission of bringing people together allowed them to successfully pivot, survive and actually thrive in the new economy.
David Siegel is CEO of<a href='https://www.meetup.com/'> Meetup</a> overseeing its global business, which has 52 million members, hosts 15,000 events daily, and has events in 193 countries
David hosts Keep Connected, a podcast dedicated to the power of community and the author of <a href='https://www.meetup.com/lp/decide-and-conquer-book'>Decide and Conquer: 44 Decisions That Make or Break All Leaders</a>

What do you do when external factors turn your entire business model upside down? That's what happened to MeetUp.com at the beginning of their pandemic, as their entire in person meeting model collapsed. Founder, David Siegel explains how going back to their mission of bringing people together allowed them to successfully pivot, survive and actually thrive in the new economy. David Siegel is CEO of Meetup overseeing its global business, which has 52 million members, hosts 15,000 events daily, and has events in 193 countries David hosts Keep Connected, a podcast dedicated to the power of community and the author of Decide and Conquer: 44 Decisions That Make or Break All Leaders

What do you do when external factors turn your entire business model upside down?&nbsp; That's what happened to MeetUp.com at the beginning of their pandemic, as their entire in person meeting model collapsed.
Founder, David Siegel explains how going back to their mission of bringing people together allowed them to successfully pivot, survive and actually thrive in the new economy.
David Siegel is CEO of<a href="https://www.meetup.com/" rel="noopener noreferrer"> Meetup</a> overseeing its global business, which has 52 million members, hosts 15,000 events daily, and has events in 193 countries
David hosts Keep Connected, a podcast dedicated to the power of community and the author of <a href="https://www.meetup.com/lp/decide-and-conquer-book" rel="noopener noreferrer">Decide and Conquer: 44 Decisions That Make or Break All Leaders</a>

#781 Time to Pivot

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#781 Time to Pivot

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