I know you think we've talked about email a lot but we're going to dive into  one of the most overlooked parts of your email marketing, the metrics
Guest, Emily Maguire shares lessons learned over a decade sending successful email campaigns generating millions of dollars in revenue.
She suggests that falling in love with open rates is a mistake. It doesn't matter how many people open your email, it only matters what they do next.  You can game the system to change your open rates, or use click bait headlines, but that won't actually help you sell more.  
Engagement metrics, clicks, downloads, replies and even unsubscribes are much more reliable predictors of how well your email campaign is really performing.  
LOOK FOR EMILY: 
<a href='https://www.linkedin.com/in/mcguireemily/'>https://www.linkedin.com/in/mcguireemily/ </a>

I know you think we've talked about email a lot but we're going to dive into one of the most overlooked parts of your email marketing, the metrics Guest, Emily Maguire shares lessons learned over a decade sending successful email campaigns generating millions of dollars in revenue. She suggests that falling in love with open rates is a mistake. It doesn't matter how many people open your email, it only matters what they do next. You can game the system to change your open rates, or use click bait headlines, but that won't actually help you sell more. Engagement metrics, clicks, downloads, replies and even unsubscribes are much more reliable predictors of how well your email campaign is really performing. LOOK FOR EMILY: https://www.linkedin.com/in/mcguireemily/

I know you think we've talked about email a lot but we're going to dive into&nbsp; one of the most overlooked parts of your email marketing, the metrics
Guest, Emily Maguire shares lessons learned over a decade sending successful email campaigns generating millions of dollars in revenue.
She suggests that falling in love with open rates is a mistake. It doesn't matter how many people open your email, it only matters what they do next.&nbsp; You can game the system to change your open rates, or use click bait headlines, but that won't actually help you sell more.&nbsp;&nbsp;
Engagement metrics, clicks, downloads, replies and even unsubscribes are much more reliable predictors of how well your email campaign is really performing.&nbsp;&nbsp;
LOOK FOR EMILY:&nbsp;
<a href="https://www.linkedin.com/in/mcguireemily/" rel="noopener noreferrer">https://www.linkedin.com/in/mcguireemily/&nbsp;</a> &nbsp;

#783 Measure Your Email Results

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#783 Measure Your Email Results

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