Few companies have gone through the kind of image transformation GoDaddy has over the past decade. 

Back in 2005, GoDaddy launched its first commercial that used women in revealing outfits and sexually suggestive themes to sell web services. Wagner became GoDaddy's CEO at the beginning of this year, and those commercials are long gone.  

Today's GoDaddy bears little resemblance to the one of a decade ago, which is probably a good thing given how cultural winds have shifted. I talked to Wagner about his journey to the CEO seat, and what he's working to do with the products and culture.   

I got some time with Scott Wagner at the Code Conference in Rancho Palos Verdes, California. We talked about leadership, culture, and what it will take for small businesses to thrive in this latest wave of the digital economy. We also streamed the conversation live on Facebook, Twitter, YouTube, and the CNBC apps on Apple TV and Amazon Fire TV.