When I was a kid and the doorbell rang I would jump up and fling the door open in the hopes of entertaining a neighbor, friend or unexpected guest. But things have changed. We're a lot more cautious these days about who we invite into our homes and into our businesses. This creates real challenges for companies, particularly in the home service industry.
How do you overcome this reluctance? The trick is to look for ways to make customers feel like they know you.  To do this, you could add photographs and bios of your team members to your website, show a little personality on social media and encourage reviews. There's nothing that will reassure a prospective customer about inviting you into their home like seeing a friend or neighbor say they've worked with you and would do it again. 
So the next time you provide a service for someone be sure to ask them to leave a review. 
And if you've enjoyed this conversation you can leave one too!

When I was a kid and the doorbell rang I would jump up and fling the door open in the hopes of entertaining a neighbor, friend or unexpected guest. But things have changed. We're a lot more cautious these days about who we invite into our homes and into our businesses. This creates real challenges for companies, particularly in the home service industry. How do you overcome this reluctance? The trick is to look for ways to make customers feel like they know you. To do this, you could add photographs and bios of your team members to your website, show a little personality on social media and encourage reviews. There's nothing that will reassure a prospective customer about inviting you into their home like seeing a friend or neighbor say they've worked with you and would do it again. So the next time you provide a service for someone be sure to ask them to leave a review. And if you've enjoyed this conversation you can leave one too!

When I was a kid and the doorbell rang I would jump up and fling the door open in the hopes of entertaining a neighbor, friend or unexpected guest. But things have changed. We're a lot more cautious these days about who we invite into our homes and into our businesses. This creates real challenges for companies, particularly in the home service industry.
How do you overcome this reluctance? The trick is to look for ways to make customers feel like they know you.&nbsp; To do this, you could add photographs and bios of your team members to your website, show a little personality on social media and encourage reviews. There's nothing that will reassure a prospective customer about inviting you into their home like seeing a friend or neighbor say they've worked with you and would do it again.&nbsp;
So the next time you provide a service for someone be sure to ask them to leave a review.&nbsp;
And if you've enjoyed this conversation you can leave one too!

#790 Invite me In

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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