Your customers go through many steps and phases as you work with them, so your marketing needs to reflect where they are in their customer journey.  
Guest, Ellen McDowell shares tips on how to segment your customers into three groups and create marketing messages for those looking to get to know you, those ready to take the next step and those who have completed their journey, 
 
If you enjoyed this conversation, be sure to check out other's with Ellen: 
The One Philosophy -<a href='https://morethanafewwords.com/personalized-marketing/'> Part On</a>e and<a href='https://morethanafewwords.com/personalized-marketing/'> Part Two</a>
<a href='https://morethanafewwords.com/personalize-automated-marketing-ellen-mcdowell/'>Authentic Automation </a>

Your customers go through many steps and phases as you work with them, so your marketing needs to reflect where they are in their customer journey. Guest, Ellen McDowell shares tips on how to segment your customers into three groups and create marketing messages for those looking to get to know you, those ready to take the next step and those who have completed their journey, If you enjoyed this conversation, be sure to check out other's with Ellen: The One Philosophy - Part One and Part Two Authentic Automation

Your customers go through many steps and phases as you work with them, so your marketing needs to reflect where they are in their customer journey.&nbsp;&nbsp;
Guest, Ellen McDowell shares tips on how to segment your customers into three groups and create marketing messages for those looking to get to know you, those ready to take the next step and those who have completed their journey,&nbsp;
&nbsp;
If you enjoyed this conversation, be sure to check out other's with Ellen:&nbsp;
The One Philosophy -<a href="https://morethanafewwords.com/personalized-marketing/" rel="noopener noreferrer"> Part On</a>e and<a href="https://morethanafewwords.com/personalized-marketing/" rel="noopener noreferrer"> Part Two</a>
<a href="https://morethanafewwords.com/personalize-automated-marketing-ellen-mcdowell/" rel="noopener noreferrer">Authentic Automation&nbsp;</a>

#791 Life Cycle Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#791 Life Cycle Marketing

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