When it comes to finding your ideal client <a href='https://www.jonnyhatesmarketing.com/'>Jonny Cooper</a> thinks of the process like a three legged stool.  You need all three pieces.  Without one of the three, the stool falls over.  
The first one is to identify a type of person for whom we can solve a big expensive problem. This should be someone who's suffering with something really important to them, a life changing challenge we can solve for them.
Next, your ideal client needs to be visible, with identifiable characteristics.  It's no use saying you help stressed out middle-aged women who are feeling a bit stuck because people don't wander around with a badge saying I'm feeling a bit stuck.  That's where demographic criteria can help. 
 The third criteria is the group you identify must be able to pay you.

When it comes to finding your ideal client Jonny Cooper thinks of the process like a three legged stool. You need all three pieces. Without one of the three, the stool falls over. The first one is to identify a type of person for whom we can solve a big expensive problem. This should be someone who's suffering with something really important to them, a life changing challenge we can solve for them. Next, your ideal client needs to be visible, with identifiable characteristics. It's no use saying you help stressed out middle-aged women who are feeling a bit stuck because people don't wander around with a badge saying I'm feeling a bit stuck. That's where demographic criteria can help. The third criteria is the group you identify must be able to pay you.

When it comes to finding your ideal client <a href="https://www.jonnyhatesmarketing.com/" rel="noopener noreferrer">Jonny Cooper</a> thinks of the process like a three legged stool.&nbsp; You need all three pieces.&nbsp; Without one of the three, the stool falls over.&nbsp;&nbsp;
The first one is to identify a type of person for whom we can solve a big expensive problem. This should be someone who's suffering with something really important to them, a life changing challenge we can solve for them.
Next, your ideal client needs to be visible, with identifiable characteristics. &nbsp;It's no use saying you help stressed out middle-aged women who are feeling a bit stuck because people don't wander around with a badge saying I'm feeling a bit stuck.&nbsp; That's where demographic criteria can help.&nbsp;
&nbsp;The third criteria is the group you identify must be able to pay you.&nbsp; &nbsp;
&nbsp;

#793 Finding Your Ideal Client

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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