In this episode, I chat with Sasha Willis about authenticity and why it is so important to be authentic in all of your content and branding. 
Sasha advocates for  showing up as yourself because people really tune into that.  It is especially true  when it comes to business interactions.  People want to feel they know who they are working with and who they're paying their money to.
Sasha Willis is the boss lady behind <a href='https://by-sasha.com/'>By Sasha,</a> host of the Strategy for Creatives: Business Minus the Bullshit Podcast, co-host of the Swirl and Sip Podcast, and owner of the Boundless Audio Podcast Network.
As a business strategist, podcaster, and multi-facet business owner, her goal is to empower all women business owners by strategizing and action planning to build and grow their brands without the stress.
When she's not business doing business things, you can find her spending time with her husband and 5-year old son.​

In this episode, I chat with Sasha Willis about authenticity and why it is so important to be authentic in all of your content and branding. Sasha advocates for showing up as yourself because people really tune into that. It is especially true when it comes to business interactions. People want to feel they know who they are working with and who they're paying their money to. Sasha Willis is the boss lady behind By Sasha, host of the Strategy for Creatives: Business Minus the Bullshit Podcast, co-host of the Swirl and Sip Podcast, and owner of the Boundless Audio Podcast Network. As a business strategist, podcaster, and multi-facet business owner, her goal is to empower all women business owners by strategizing and action planning to build and grow their brands without the stress. When she's not business doing business things, you can find her spending time with her husband and 5-year old son.​

In this episode, I chat with Sasha Willis about authenticity and why it is so important to be authentic in all of your content and branding.&nbsp;
Sasha advocates for&nbsp; showing up as yourself because people really tune into that.&nbsp; It is especially true&nbsp; when it comes to business interactions.&nbsp; People want to feel they know who they are working with and who they're paying their money to.
Sasha Willis is the boss lady behind <a href="https://by-sasha.com/" rel="noopener noreferrer">By Sasha,</a> host of the Strategy for Creatives: Business Minus the Bullshit Podcast, co-host of the Swirl and Sip Podcast, and owner of the Boundless Audio Podcast Network.
As a business strategist, podcaster, and multi-facet business owner, her goal is to empower all women business owners by strategizing and action planning to build and grow their brands without the stress.
When she's not business doing business things, you can find her spending time with her husband and 5-year old son.​

#797 Authenticity Matters

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#797 Authenticity Matters

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