Audio Description (AD) is being used more and more on tv programmes, films, theatre productions and throughout the arts and tourism industry.

It's a narrative track that describes what you can see, in between actors dialogue, and enhances the enjoyment for blind viewers and patrons.

Now, global retailer, Procter and Gamble have created the first AD advert, which is now showing on ITV.

RNIB Connect Radio's Allan Russell spoke to PnG's Sumaira Latif to learn more about the inclusive first.

@RNIBConnect