Miles Burke joined us to share the growth journey of 6Q which was indeed weird. They built the first version in a day and had over 1000 users to deal with in the morning. Listen in to hear how 6Q went from a side-project to improving company culture for organisations of all sizes globally.

Company

Meaningful employee surveys in minutes

https://www.6q.io/

Employee disengagement and turnover

SaaS business owners and Human Resources Directors

Spend time finding the ideal customer and understanding if your product can solve a problem for them. Once you’ve understood that you can solve a problem, make sure it’s a problem people are willing to pay to have solved. It’s better to have spent a few days talking to customers than developing something and figuring out that no one wants it.

(3:06) – 6Q: Improving employee engagement and increasing company culture

(5:54) – 6Q’s perfect customer: SaaS business owners and Human Resources Directors

(7:16) – Building 6Q’s MVP in a day and early growth

(9:32) – What draws customers to 6Q’s product: Obsessive focus on simplicity

(11:03) – How to decide on the product features to prioritise

(13:40) – The benefits of personal outreach: Interacting with your customers personally (Physical mail, calls, emails, etc.)

(15:39) – Building a scalable marketing program through content: Providing useful content for your target audience as a magnet

(20:20) – 6Q’s status and key measures of success (Churn, customer satisfaction)

(23:45) – Future plans for 6Q

(25:14) – Miles’ current side-projects: Software Guide and Guest Blog Posts

(28:12) – SEO’s current importance in the landscape of a huge diversity of digital marketing channels: One of many tools in the tool kit

(30:30) – Perth’s early hip hop scene

(37:20) – The importance and benefits of meditation

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