Most B2B videos start with a marketing team saying, “We need a video!” There’s very little discussion in the early project stages about where you’re actually going to put the thing beyond “our website” and “YouTube.”

Making a video is only step one. Step two is distribution. You need to make sure that people see your beautiful new asset. These eight tips will help you develop a distribution plan for your B2B video.

Learn more: https://umault.com/podcast/b2b-video-distribution-plan/