Brad and Scully discuss the elements that make a thoroughly modern marketer; and whether the rapid growth of content marketing will make the content bubble burst. In addition, they examine the big move by consultancy firm, Accenture, who will venture into the world of marketing with the creation of a one square kilometre content marketing centre. This episode's commonly asked school marketing question looks at the most frequently asked questions regarding search engine optimisation. This week's school marketing example: Knox Grammar School's excellent use of storytelling in video. The rants and raves segment looks at GoPro's impressive use of storytelling with the use of their new drone.