Hip Hop Hooray, Slackers!

Today, we’re diving into ‘80s rap—a new genre that was exploding right before our eyes. We’ll cover the top-selling albums and the pioneers who started it all. 

Rap kicked off in the early ‘80s in New York City. LL Cool J’s debut record Radio sold over a million units with “I Can’t Live Without My Radio” as the lead single. Then Run-D.M.C.’s Raising Hell broke huge, selling three million copies, led by the first rock/rap hybrid track - their reimagining of Aerosmith’s “Walk This Way.” The Beastie Boys’ Licensed to Ill  hit ten million thanks to the massive anthem that was “Fight for Your Right (To Party).” Rick Rubin produced all three of these breathrough records.

Eric B. & Rakim’s Paid in Full sold a million records—“I Ain’t No Joke” set a new bar. Seriously, it wasn’t until I started revisiting this stuff that I recalled how ahead of his time Rakim really was.

Public Enemy’s It Takes a Nation of Millions moved a million units with songs like “Don’t Believe the Hype” and “Bring the Noise,” merging hip hop with social commentary. N.W.A’s Straight Outta Compton sold three million records with no radio support since almost all of it was censored. Only “Express Yourself” was clean enough to get airplay! Dr. Dre was already a genius in the studio - that album sounds amazing.

On the pop side of rap was Salt-N-Pepa’s “Push It,” DJ Jazzy Jeff & The Fresh Prince with “Parents Just Don’t Understand,” while the big dog was none other than MC Hammer’s massively popular Please Hammer Don’t Hurt ’Em, which sold ten million—“U Can’t Touch This” was a party staple.

For Gen X, rap was fresh and ours. These pioneers turned a street sound into a movement, selling millions on vinyl and cassettes.