In today’s episode, you will learn a series of vocabulary words that are connected to a specific topic. This lesson will help you improve your ability to speak English fluently about a specific topic. It will also help you feel more confident in your English abilities.

1. Conversion (Noun): The process of turning a potential customer into a paying customer or completing a desired action on a website.
   • Example Sentences:
     1. The website's conversion rate increased significantly after the redesign.
     2. Targeted ads can help improve conversion rates by reaching the right audience.
     3. The marketing team focused on optimizing the user journey to maximize conversions.
2. SEO (Search Engine Optimization) (Noun): The process of enhancing a website’s visibility on search engines to increase organic traffic.
   • Example Sentences:
     1. Effective SEO strategies can drastically improve a website’s ranking on Google.
     2. The company invested in SEO to boost its online presence and attract more visitors.
     3. Understanding keyword research is essential for successful SEO implementation.
3. Content Marketing (Noun): A marketing strategy focused on creating, publishing, and distributing valuable content to attract and engage a target audience.
   • Example Sentences:
     1. Content marketing has become a vital tool for brands to connect with consumers.
     2. The blog was an integral part of their content marketing strategy.
     3. By providing informative articles, the company improved its content marketing efforts.
4. PPC (Pay-Per-Click) (Noun): An online advertising model where advertisers pay each time a user clicks on their ad.
   • Example Sentences:
     1. PPC campaigns can generate quick traffic to a website, making them a popular choice among marketers.
     2. The company allocated a budget for PPC to drive immediate sales during the holiday season.
     3. Effective PPC strategies require ongoing monitoring and optimization.
5. Brand Awareness (Noun): The extent to which consumers are familiar with and recognize a brand.
   • Example Sentences:
     1. The marketing campaign aimed to increase brand awareness among millennials.
     2. Social media plays a crucial role in building brand awareness in today’s digital landscape.
     3. Increased brand awareness often leads to higher sales and customer loyalty.

Digital marketing is a powerful tool for businesses to reach their target audience and achieve their goals. It involves various strategies, such as SEO (Search Engine Optimization) to improve website visibility in search engine results, PPC (Pay-Per-Click) advertising to reach potential customers through paid ads, content marketing to create valuable and engaging content to attract and retain customers, and brand awareness to build recognition and trust in the brand. Ultimately, the goal of digital marketing is to drive conversion, which means turning website visitors into paying customers.

If you want to sign up for the free daily English vocabulary newsletter, go to

www.dailyenglishvocabulary.com