When it comes down to closing, people buy from people.  So before you can make a sale, you almost always need a relationship.  In B2B sales one of the best places to build that relationship is on LinkedIn.    Relationship pro, Janice Porter shares some of her  favorite relationship building strategies.  
She believes LinkedIn is underutilized by many sales professionals, who miss the opportunity to make quality connections by interacting authentically on the platform. 
Janice is a returning guest to MTFW.  You can listen to our first conversation here:  <a href='https://morethanafewwords.com/518-janice-porter/'>https://morethanafewwords.com/518-janice-porter/</a>

When it comes down to closing, people buy from people. So before you can make a sale, you almost always need a relationship. In B2B sales one of the best places to build that relationship is on LinkedIn. Relationship pro, Janice Porter shares some of her favorite relationship building strategies. She believes LinkedIn is underutilized by many sales professionals, who miss the opportunity to make quality connections by interacting authentically on the platform. Janice is a returning guest to MTFW. You can listen to our first conversation here: https://morethanafewwords.com/518-janice-porter/

When it comes down to closing, people buy from people.&nbsp; So before you can make a sale, you almost always need a relationship.&nbsp; In B2B sales one of the best places to build that relationship is on LinkedIn.&nbsp; &nbsp; Relationship pro, Janice Porter shares some of her&nbsp; favorite relationship building strategies.&nbsp;&nbsp;
She believes LinkedIn is underutilized by many sales professionals, who miss the opportunity to make quality connections by interacting authentically on the platform.&nbsp;
Janice is a returning guest to MTFW.&nbsp; You can listen to our first conversation here:&nbsp; <a href="https://morethanafewwords.com/518-janice-porter/" rel="noopener noreferrer">https://morethanafewwords.com/518-janice-porter/</a>

#815 Building Relationships on LinkedIn

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#815 Building Relationships on LinkedIn

#815 Building Relationships on LinkedIn

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