As you start working on the product portion of your overall business plan do not start with the features.  Go back to your customer research. What is most important to your customers?  Focus on the elements of your product or service that line up with those needs.  
Demonstrate how the features that you are selecting for your product or service help you achieve something customers are going to buy because it solves their problem
This can be everything from the physical product, to the warranty, to how you package it or deliver it. Focus on a few things that are unique to you because otherwise you are a commodity.  There's no reason for someone to pick you versus your competitor if your are a commodity.
Outline how you think you will roll out enhancements and new products  features  to give investors and lenders an idea of where your business is going and how how your products may expand over time.
Ready to work on your plan?<a href='https://digitaltoolbox.club/register-sp07-business-map/'> START NOW </a>

As you start working on the product portion of your overall business plan do not start with the features. Go back to your customer research. What is most important to your customers? Focus on the elements of your product or service that line up with those needs. Demonstrate how the features that you are selecting for your product or service help you achieve something customers are going to buy because it solves their problem This can be everything from the physical product, to the warranty, to how you package it or deliver it. Focus on a few things that are unique to you because otherwise you are a commodity. There's no reason for someone to pick you versus your competitor if your are a commodity. Outline how you think you will roll out enhancements and new products features to give investors and lenders an idea of where your business is going and how how your products may expand over time. Ready to work on your plan? START NOW

As you start working on the product portion of your overall business plan do not start with the features.&nbsp; Go back to your customer research. What is most important to your customers?&nbsp; Focus on the elements of your product or service that line up with those needs.&nbsp;&nbsp;
Demonstrate how the features that you are selecting for your product or service help you achieve something customers are going to buy because it solves their problem
This can be everything from the physical product, to the warranty, to how you package it or deliver it. Focus on a few things that are unique to you because otherwise you are a commodity.&nbsp; There's no reason for someone to pick you versus your competitor if your are a commodity.
Outline how you think you will roll out enhancements and new products&nbsp; features&nbsp; to give investors and lenders an idea of where your business is going and how how your products may expand over time.
Ready to work on your plan?<a href="https://digitaltoolbox.club/register-sp07-business-map/" rel="noopener noreferrer"> START NOW&nbsp;</a>

#816 Match Your Products to Customer Needs

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#816 Match Your Products to Customer Needs

#816 Match Your Products to Customer Needs

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