Brad and Scully discuss news that Victorian principals have been given a warning about leaking students' exam results early for marketing advantages. In addition, they examine a practical guide to AB testing; and some essential questions to consider when making a school video. This episode's commonly asked school marketing question looks at how to optimise content with Google Analytics. This week's school marketing example: VidyaGyan Leadership Academy's extensive waiting lists. The rants and raves segment looks at a controversial article by Mark Ritson, 'Is content marketing a load of bollocks?'