It would be wonderful if you just hung a sign out, opened your doors and customers came.  Unfortunately, for most of us that's not how it works.  You don't accidentally bump into business on a regular basis.
If you want a sustainable business you need to have a sustainable process for your sales.  That process includes a standard  procedure to generate leads and then  screen and identify who's a good prospect and who's not.  You need to have a process for stepping people through a sales conversation, following up and eventually closing the sale.  And finally, after the sale is is important to stay in contact, requesting those testimonials and keeping that conversation going so customers refer you to your next opportunity.
The sales plan is just one element of your overall business plan.  Ready to start working on your plan or updated your existing one?  Check out our new <a href='https://digitaltoolbox.club/register-sp07-business-map/'>self-paced Business Map Class. </a>

It would be wonderful if you just hung a sign out, opened your doors and customers came. Unfortunately, for most of us that's not how it works. You don't accidentally bump into business on a regular basis. If you want a sustainable business you need to have a sustainable process for your sales. That process includes a standard procedure to generate leads and then screen and identify who's a good prospect and who's not. You need to have a process for stepping people through a sales conversation, following up and eventually closing the sale. And finally, after the sale is is important to stay in contact, requesting those testimonials and keeping that conversation going so customers refer you to your next opportunity. The sales plan is just one element of your overall business plan. Ready to start working on your plan or updated your existing one? Check out our new self-paced Business Map Class.

&nbsp;It would be wonderful if you just hung a sign out, opened your doors and customers came.&nbsp; Unfortunately, for most of us that's not how it works.&nbsp; You don't accidentally bump into business on a regular basis.
If you want a sustainable business you need to have a sustainable process for your sales.&nbsp; That process includes a standard&nbsp; procedure to generate leads and then&nbsp; screen and identify who's a good prospect and who's not.&nbsp; You need to have a process for stepping people through a sales conversation, following up and eventually closing the sale.&nbsp; And finally, after the sale is is important to stay in contact, requesting those testimonials and keeping that conversation going so customers refer you to your next opportunity.
The sales plan is just one element of your overall business plan.&nbsp; Ready to start working on your plan or updated your existing one?&nbsp; Check out our new <a href="https://digitaltoolbox.club/register-sp07-business-map/" rel="noopener noreferrer">self-paced Business Map Class.&nbsp;</a>

#828 - What’s In Your Sales Plan

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#828 - What’s In Your Sales Plan

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