If you've ever wondered why business development in BigLaw feels so slow, frustrating, and opaque even when you're doing everything right, this episode is for you. I break down the structural and strategic reasons many top-tier BigLaw attorneys struggle to build books of business.

From long sales cycles to limited access to decision makers and visibility issues within firms, I explore what's really going on beneath the surface. If you're doing all the "right" things but not seeing results yet, I walk through the key signals that you're still on the right path and why your firm might not be noticing what you're doing well.

You'll leave this episode with a better understanding of how to reframe your timeline, assess your positioning, and advocate for yourself with clarity.

At a Glance: 00:00 Why business development in BigLaw often feels slow—even for high performers 02:01 Structural barriers: access, trust cycles, and firm dynamics 03:30 Why early efforts rarely lead to immediate results 04:50 How your practice area impacts business development timing and strategy 06:04 Building credibility without headline matters or public wins 07:21 Finding your authentic style even if it's not networking events 08:29 What quiet traction looks like (and why your firm might miss it) 10:14 Engagement signals that show you're on the right track 11:07 Roles and visibility that deepen client relationships 12:25 Taking ownership of your business development strategy with structure and follow-up

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Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? Here are ways to reach out to her:

www.lauraterrell.com

[email protected]

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Show notes: https://www.lauraterrell.com/podcast