In episode 83, Bibi Raven (also known as Bibi The Link Builder) joins us to discuss the techniques and strategies that lead to link building success.

Bibi shares insights on how to evaluate your links and how to put together a system that allows you to be both effective and efficient.

We also discuss the role content strategy plays in link building and what eCommerce brands need to be looking into ahead of Black Friday.

(0:00) Intro

(2:20) When Link Outreach Goes Wrong

(4:05) Link Building With Integrity

(5:02) Link Building Techniques

(5:57) Using HARO the Right Way

(7:08) How to Set Up An Effective Link Building System

(8:15) The Relationship Between Link Building and Content Strategy

(9:15) What’s Working Right Now

(10:28) Dad Jokes

(12:20) How To Show The Value Of Links

(13:45) How To Evaluate The Value of A Link

(15:57) Challenges In Link Building

(18:49) Black Friday Outreach for eCommerce Sites

(29:41) Rapid Fire Rankings 🔥

Rank your top 3 anything:

• Food

• Zombies

• Drag Queens

• Rank your best SEO marketing win:

I won a link for bail insurance and the title was " How To Prepare Your Elderly Parents For A Bright Future."

Rank your Top 3 SEO tools:

• Ahrefs

• Exploding Topics

• Pitch Book

Rank your best SEO trick or tactic:

• Linkable Assets

• Guest Posting

Rank what you love most about SEO as an industry:

The creativity.

Rank your top SEO learning resource:

• Ahrefs

• Authority Hackers

Rank the top 1-3 SEO or Marketers that you most look up to:

• Stacey Macnaught

• Steve Toth

• Gisele Navarro

Rank your number one cause/charity that you want to promote:

The Trevor Project