Returning guest Ross Keating says that sales is a people business.  While people may say it is the product or the features, it ultimately comes down to people and how well you connect. 
The more you understand about your customers, the easier it is to connect.  And Ross shared how using the <a href='https://my.bankcode.com/Ross.Keating'>BANKCODE</a> method can help you do just that. 
The simple assessment takes less than 90 seconds to help you discover your Bank Profile based on what you value. Listen to the conversation, then <a href='https://my.bankcode.com/Ross.Keating'>take the assessment for yourself. </a>

Returning guest Ross Keating says that sales is a people business. While people may say it is the product or the features, it ultimately comes down to people and how well you connect. The more you understand about your customers, the easier it is to connect. And Ross shared how using the BANKCODE method can help you do just that. The simple assessment takes less than 90 seconds to help you discover your Bank Profile based on what you value. Listen to the conversation, then take the assessment for yourself.

Returning guest Ross Keating says that sales is a people business.&nbsp; While people may say it is the product or the features, it ultimately comes down to people and how well you connect.&nbsp;
The more you understand about your customers, the easier it is to connect.&nbsp; And Ross shared how using the <a href="https://my.bankcode.com/Ross.Keating" rel="noopener noreferrer">BANKCODE</a> method can help you do just that.&nbsp;
The simple assessment takes less than 90 seconds to help you discover your Bank Profile based on what you value. Listen to the conversation, then <a href="https://my.bankcode.com/Ross.Keating" rel="noopener noreferrer">take the assessment for yourself.&nbsp;</a>

#832 Sales is a People Business.

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Share #832 Sales is a People Business.

Sign up to save your podcasts

#832 Sales is a People Business.

#832 Sales is a People Business.

More shows like More than a Few Words

Social Media Marketing Podcast

Entrepreneurs on Fire

The Amy Porterfield Show

The Diary Of A CEO with Steven Bartlett