There are lots of good reasons to create content for your website, social media and email newsletter.  In this episode, Lorraine chats with Louis Dalton about how to write content for a very specific purpose, converting prospects and strangers into customers. 
Content created for this point in your sales process needs to focus on short benefits and results.  People don't want to wait six months to lose 30 pounds. The are however likely to be excited about losing 5 pounds this week. 
The trick is to think about the short term and long term benefits of your product. The long term benefits are important too, but you need to catch the attention of that prospect with the more immediate payoff.

There are lots of good reasons to create content for your website, social media and email newsletter. In this episode, Lorraine chats with Louis Dalton about how to write content for a very specific purpose, converting prospects and strangers into customers. Content created for this point in your sales process needs to focus on short benefits and results. People don't want to wait six months to lose 30 pounds. The are however likely to be excited about losing 5 pounds this week. The trick is to think about the short term and long term benefits of your product. The long term benefits are important too, but you need to catch the attention of that prospect with the more immediate payoff.

There are lots of good reasons to create content for your website, social media and email newsletter.&nbsp; In this episode, Lorraine chats with Louis Dalton about how to write content for a very specific purpose, converting prospects and strangers into customers.&nbsp;
Content created for this point in your sales process needs to focus on short benefits and results.&nbsp; People don't want to wait six months to lose 30 pounds. The are however likely to be excited about losing 5 pounds this week.&nbsp;
The trick is to think about the short term and long term benefits of your product. The long term benefits are important too, but you need to catch the attention of that prospect with the more immediate payoff.&nbsp;&nbsp;

#839 Write Copy that Converts

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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