Everyone who starts a business thinks it's going to grow and grow.  They assume the growth will be wonderful as it gets bigger and bigger and bigger. My guest, <a href='https://apersolja.com/'>Andrej Persolja</a> suggests that may not be the best course of action, because many new businesses are not ready to grow. 
Growth comes with pains, and you have to have your infrastructure in place to withstand some of the pain.  You need to have a clear definition of your target customer, the kind of projects you want, and the ones you don't.

Everyone who starts a business thinks it's going to grow and grow. They assume the growth will be wonderful as it gets bigger and bigger and bigger. My guest, Andrej Persolja suggests that may not be the best course of action, because many new businesses are not ready to grow. Growth comes with pains, and you have to have your infrastructure in place to withstand some of the pain. You need to have a clear definition of your target customer, the kind of projects you want, and the ones you don't.

Everyone who starts a business thinks it's going to grow and grow.&nbsp; They assume the growth will be wonderful as it gets bigger and bigger and bigger. My guest, <a href="https://apersolja.com/" rel="noopener noreferrer">Andrej Persolja</a> suggests that may not be the best course of action, because many new businesses are not ready to grow.&nbsp;
Growth comes with pains, and you have to have your infrastructure in place to withstand some of the pain.&nbsp; You need to have a clear definition of your target customer, the kind of projects you want, and the ones you don't.&nbsp;
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#842 Don’t Scale Too Fast

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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