B2B Sales Trends

85. Emotional Intelligence in Sales: How Ownership Culture Changes Everything


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Emotional intelligence in sales isn’t soft - it’s the foundation of ownership, accountability, and how your team shows up when it matters. In this episode of the B2B Sales Trends Podcast, we explore how mindset, self-awareness, and personal responsibility create a deeper, more resilient ownership culture that shapes sales performance far beyond KPIs.
πŸ”— Explore more insights: www.globalperformancegroup.com
00:00 – Why ownership culture transforms modern sales
03:45 – Emotional intelligence in leadership & daily habits
07:20 – How sales accountability fuels real curiosity
11:35 – Leadership integrity while scaling sales teams
16:00 – Team motivation through humility & self-reflection
19:45 – Growth mindset in sales: the power of consistent practice
In this conversation, Harry Kendlbacher sits down with Amy Spurgeon, VP of Growth at WPP, to unpack how ownership and emotional intelligence shape high-performing sales cultures. Amy shares how curiosity emerges from responsibility, how accountability drives better discovery, and why joy, humility, and self-reflection matter just as much as targets.
You’ll learn:
– Why emotional intelligence strengthens sales leadership
– How ownership culture elevates sales accountability
– Why curiosity is a growth mindset skill - not just a tactic
– How leadership integrity fuels team motivation
– What elite salespeople do differently in their daily habits
πŸ’‘ Key Takeaways
– Emotional intelligence unlocks accountability and honest self-reflection.
– Ownership culture creates consistency in how sales teams show up.
– Curiosity emerges when reps feel responsible for outcomes.
– Leadership integrity builds trust, not pressure.
– Growth mindset in sales is a practice, not a personality trait.
πŸ‘€ About Guest
Amy Spurgeon is the VP of Growth at WPP, with a career spanning sales, enablement, and global commercial leadership. Known for her emotionally intelligent leadership style, she helps organizations build ownership-driven sales cultures rooted in curiosity, accountability, and integrity.
Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-spurgeon-wpp/
If this episode sparked new thinking, share it with your team.
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πŸ”— Explore more at www.globalperformancegroup.com
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