Brad and Scully discuss Facebook's issue with fake news. In addition, they examine the strength of the content management system, WordPress; and Google's 200 ranking factors. This episode's commonly asked school marketing question looks at five ways marketing analytics is broken and how to fix it. This week's school marketing example: How to make more people subscribe to your blog. The rants and raves segment looks at how big changes from Facebook, Snapchat and Pinterest will affect school marketers.

Episode links:

Is Facebook in danger of becoming the next Taboola?

https://contently.com/strategist/2016/11/16/facebook-fake-news-problem/

Why WordPress isn't scared of Facebook, Snapchat, or the future of publishing

https://contently.com/strategist/2016/11/08/wordpress-publishing-future/

Google's 200 ranking factors: The complete list

http://backlinko.com/google-ranking-factors#

Five ways marketing analytics is broken (and how to fix it)

http://www.marketingprofs.com/opinions/2016/31067/five-ways-marketing-analytics-is-broken-and-how-to-fix-it

What makes one million people read, share and subscribe to a blog?

https://www.marketingmag.com.au/hubs-c/makes-one-million-people-read-share-subscribe-blog/