For this episode of the Series, "Optimize for Success 2021", it was great to welcome back Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester. In this episode, we discuss the rapid changes in the channel, accelerated by the pandemic and advice for listeners - "Find and Embrace the Ecosystem Delighting Your Customer."

I hope you enjoy and listen as Jay always has a unique and well-shaped view of the channel based on his engagement with vendors, organizations, and partners and his command of the numbers driving the channel is like no other.

In this episode, we pick up where we left off from our 2020 mid-year discussion and he shares his perspective and observations on trends he has seen in the channel in the last few months, the continued rapid transformation he is seeing, and where organizations need to focus to optimize success in 2021.

LINKS & RESOURCES

* Find Jay McBain on LinkedIn and Twitter* Jay’s Personal Blog* Follow Jay’s Forrester Blog* How Did I Score On My Channel Outlook For 2020?* NEW - Channel Software Tech Stack 2021* Channel Marketers Need To Become Community Marketers * "The Law of a Few" - From Malcolm Gladwell's Tipping Point. * Subscribe and listen to this podcast on Apple,  Spotify,  Google,  Audible,  SoundCloud, Stitcher, Player FM, almost anywhere you get your podcasts!* Follow or reach Vince - Linked In, Twitter, Facebook, and Instagram.* Ultimate Guide to Partnering Facebook * Drop me a line - [email protected].

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This episode of the podcast is sponsored by Ultimate Partnerships. Ultimate Partnerships helps you get the most results from your p...