Everyone knows testimonials are a powerful sales tool, so why don't more businesses have them?  According to guest, John Hubbard the biggest reason is they don't ask.  And even when they do, customers fail to follow through on the promise to write one.  
If you want testimonials, you need to make it easy for customers to give them.  That's why he developed the testimonial interview.  
<a href='https://www.getbettertestimonials.com/book-1-referral'>LEARN MORE ABOUT HIS PROCESS</a>
 
About John Hubbard
John Hubbard is a business consultant, mentor and strategic advisor. He is the creator of the online course ‘Get Better Testimonials’ and has been producing video marketing for companies including Nike, Ford, Honda, Oakley, BHP and dozens of others around the world for more than 20 years.

Everyone knows testimonials are a powerful sales tool, so why don't more businesses have them? According to guest, John Hubbard the biggest reason is they don't ask. And even when they do, customers fail to follow through on the promise to write one. If you want testimonials, you need to make it easy for customers to give them. That's why he developed the testimonial interview. LEARN MORE ABOUT HIS PROCESS About John Hubbard John Hubbard is a business consultant, mentor and strategic advisor. He is the creator of the online course ‘Get Better Testimonials’ and has been producing video marketing for companies including Nike, Ford, Honda, Oakley, BHP and dozens of others around the world for more than 20 years.

Everyone knows testimonials are a powerful sales tool, so why don't more businesses have them?&nbsp; According to guest, John Hubbard the biggest reason is they don't ask.&nbsp; And even when they do, customers fail to follow through on the promise to write one.&nbsp;&nbsp;
If you want testimonials, you need to make it easy for customers to give them.&nbsp; That's why he developed the testimonial interview.&nbsp;&nbsp;
<a href="https://www.getbettertestimonials.com/book-1-referral" rel="noopener noreferrer">LEARN MORE ABOUT HIS PROCESS</a>
&nbsp;
About John Hubbard
John Hubbard is a business consultant, mentor and strategic advisor. He is the creator of the online course ‘Get Better Testimonials’ and has been producing video marketing for companies including Nike, Ford, Honda, Oakley, BHP and dozens of others around the world for more than 20 years.

#851 The Testimonial Interview

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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