According to Stacey Hall when we create marketing content it should not be about our products and services.  So stop talking about your products and focus on how you solve problems. She has a simple three step process to help you do just that.
1) Start with a question that is relevant to your customer and their problem
2) Explain what causes the problem
3) Provide the solution to your problem. 
Great content is just that easy. 
 
Stacey is one of the contributing authors in <a href='https://www.amazon.com/More-than-Few-Written-Words-ebook/dp/B0C1J2F9NP'>MORE THAN A FEW WRITTEN WORDS</a>, a collection of essays by some of my favorite guests. It is available on Amazon

According to Stacey Hall when we create marketing content it should not be about our products and services. So stop talking about your products and focus on how you solve problems. She has a simple three step process to help you do just that. 1) Start with a question that is relevant to your customer and their problem 2) Explain what causes the problem 3) Provide the solution to your problem. Great content is just that easy. Stacey is one of the contributing authors in MORE THAN A FEW WRITTEN WORDS, a collection of essays by some of my favorite guests. It is available on Amazon

According to Stacey Hall when we create marketing content it should not be about our products and services.&nbsp; So stop talking about your products and focus on how you solve problems. She has a simple three step process to help you do just that.
1) Start with a question that is relevant to your customer and their problem
2) Explain what causes the problem
3) Provide the solution to your problem.&nbsp;
Great content is just that easy.&nbsp;
&nbsp;
Stacey is one of the contributing authors in <a href="https://www.amazon.com/More-than-Few-Written-Words-ebook/dp/B0C1J2F9NP" rel="noopener noreferrer">MORE THAN A FEW WRITTEN WORDS</a>, a collection of essays by some of my favorite guests. It is available on Amazon

#859  Better Content in Three Easy Steps

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#859 Better Content in Three Easy Steps

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