A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are emails, data targeting, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users become evangelists for products, bringing more users with them. Growth hackers are the inventors, operators, and mechanics of a self-sustaining and self-propagating growth machine that can take a company not just from zero to one, but from one to a hundred or a hundred million.

Full notes on Growth Hacker Marketing here 

Buy the book here

***

To support:

To connect:

Sponsor:

The Rabbit Hole podcast is brought to you by The Latticework.

The Latticework curates, explains and interconnects hundreds of mental models so that you can become a better multidisciplinary thinker. Every partner applies and is vetted, ensuring a high-quality, curious, and low-ego community.

Join hundreds of partners from around the world by applying here, or learn more at LTCWRK.com

Become Multidisciplinary. Think Better