What happens when a lifelong chemist and global CEO discovers that profit and sustainability are not opposites, but powerful allies? In this episode of Sustainability Talks, we meet Jean-Claude Pierre—entrepreneur, board member, and passionate sustainability advocate.

From developing zero-waste “paint jet” technology in China to embedding sustainability into an employee-owned UK business, Jean-Claude shows how innovation flourishes when viewed through a sustainability lens. He speaks openly about the dilemmas leaders face: whether to divest from profitable but polluting products, how to balance survival today with investment in tomorrow, and the challenge of boards rooted in outdated business models.

Now as founder of ProScien, he transforms agricultural by-products into natural cosmetic ingredients, proving regeneration can drive business growth. His journey offers both inspiration and practical lessons for directors seeking to align purpose with performance. 

Hosts: Patrik Sandin & Elin von Liewen Wistrand