For this episode of the Series, "Optimize for Success 2021", I was excited to feature Miri Rodriguez - a globally recognized Storyteller, Head of Global Internship Program at Microsoft, and author of Brand Storytelling. Miri joins this podcast to discuss the components and importance of good Storytelling with our listeners.

Miri's book, "Brand Storytelling -  Put Customers at the Heart your Brand Story" recently won a Stevie Award in the Book of the Year Category for Women in Business. Miri has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences around the world. Read more about Miri here.

In this discussion, you will learn the elements of a great story, how to build an integrated marketing plan with "story" and how storytelling can sit at the center of your marketing and branding strategy.

In addition to this important topic - Miri and I discuss her amazing journey overcoming poverty, migrating to the United States, building her career, and her roles and success at Microsoft.

As we each look to optimize for success in 2021 - I hope you listen and learn from this amazing guest.

LINKS & RESOURCES

* Learn More About Miri Rodriquez * Find Miri Rodriquez on LinkedIn, Twitter, Instagram.* Also, check out my interview with Dux Raymond Sy on Brand.* Subscribe and listen to this podcast on Apple,  Spotify,  Google,  Audible,  SoundCloud, Stitcher, Player FM,