Different times require a different way to create results and this is where innovation comes in. Now the definition of innovation is not necessarily creating newness but making sense of what you have and connecting it to make it a new solution. This is in the end exactly what the Trusted Authority framework is all about - and If you've listened to the the show for a little while, you know how much I'm banging on how powerful it is to connect 2 worlds that are relevant. To you (based on your background) and your decision maker to future-proof yourself, set yourself apart from the competition by creating an economy of one that can't be duplicated. We are joined by someone who has done exactly that: addressing a current industry trend that needs a different solution compared to what's been considered as 'best practise' in the talent attraction and engagement space: Meqa Smith is joining us for a candid conversation on how she could reinvent herself by combining her past experience as director human interest at Saatchi & Saatchi and roles in marketing to create her new positioning and a business around it where she now supports businesses who truly value their people looking to improve both employee wellbeing and business performance in a practical, sustainable, and cost-effective way. Meqa is all about becoming unforgettable, which is also why she named her business, The Unforgettable Way™. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn 5.) Join the upcoming LIVE Trusted Authority - Group Coaching Intake(start: 2nd March 2023) Check out all show notes and further resources over at https://www.impaccct.com