From our archive.  This conversation with Mike Wittenstein was originally released in August 2021.  If you missed it then, you should definitely check it out now. 

Why does your business exist?  If you answered to make money, you are missing the point.  That may be  why your own a business, but the business exists to create value for your customers.

As you define your reason to exist consider, the value you create, who you create it for, and what the customer will ultimately do with  your product or service.

Mike Wittenstein says those three elements comprise your “reason for being” which can become the North Star, or guiding principal for your business.

About Mike

Mike is a 5-time professional services entrepreneur and IBM’s former eVisionary. Global business/creative executive who speaks four languages. Leaders, Chiefs of Staff and Boards call on Mike to help them find profitable opportunities, sharpen their ideas, win support from their teams, and create more value for their customers. An expert at defining “what’s next” through stories, Mike is a popular in-person and virtual speaker, podcast guest, blogger, and media contributor.