Social media is about engagement. This is something businesses forget when they start to use it as a broadcast tool. Just because you’re posting information out there doesn’t mean that anyone is actually paying attention.

So one of the most important things you can do to get the most out of your social media is to pay attention to your engagement numbers.  Are people liking, sharing and commenting on your content? Are they interacting with you?

If they’re not, it’s a good time to stop and change your approach.  Create more content designed to engage people. Ask questions, comment on content other people are sharing. If you do that, and you still aren’t getting the response you are hoping for, it is possible that you’re trying to talk to the wrong audience.

While Facebook has the most monthly active users, your product may or may not fit there. As you’re planning your strategy and evaluating your results look at who’s on the platform and decide if this is the right place for you to be talking about your business.

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