Like many business owners I defined myself as the founder of my company, Roundpeg.  Lorraine Ball and Roundpeg were intricately linked.  The fact that the business was originally an outgrowth of my personality got lost along the way.
I became an outgrowth of the business.  That was fine for 20 years until I sold Roundpeg. Suddenly that cornerstone of my brand was gone. So I've spent the last two years realigning, adjusting and figuring out who I am and what my brand is.
The funny thing is that I have come to the conclusion that who I was when all of this started is exactly who I am today. My brand is the sum total of what I know about marketing and what I've done as a marketing professional over of these years.
This is a lesson for every business owner.  Never lose sight of the that you are your brand.

Like many business owners I defined myself as the founder of my company, Roundpeg. Lorraine Ball and Roundpeg were intricately linked. The fact that the business was originally an outgrowth of my personality got lost along the way. I became an outgrowth of the business. That was fine for 20 years until I sold Roundpeg. Suddenly that cornerstone of my brand was gone. So I've spent the last two years realigning, adjusting and figuring out who I am and what my brand is. The funny thing is that I have come to the conclusion that who I was when all of this started is exactly who I am today. My brand is the sum total of what I know about marketing and what I've done as a marketing professional over of these years. This is a lesson for every business owner. Never lose sight of the that you are your brand.

Like many business owners I defined myself as the founder of my company, Roundpeg.&nbsp; Lorraine Ball and Roundpeg were intricately linked.&nbsp; The fact that the business was originally an outgrowth of my personality got lost along the way.
I became an outgrowth of the business.&nbsp; That was fine for 20 years until I sold Roundpeg. Suddenly that cornerstone of my brand was gone. So I've spent the last two years realigning, adjusting and figuring out who I am and what my brand is.
The funny thing is that I have come to the conclusion that who I was when all of this started is exactly who I am today. My brand is the sum total of what I know about marketing and what I've done as a marketing professional over of these years.
This is a lesson for every business owner.&nbsp; Never lose sight of the that you are your brand.&nbsp;

#886 I am my Brand

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#886 I am my Brand

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