One of the most important numbers in your business is your closing rate. The simple metrics tells you how well you are performing when face to face with a potential customer. The better your closing rate is the better your business. 
Guest Bruce Scheer shares some of the mistakes companies make as they try to improve their closing rate: 
Jumping immediately to price changes .While that may work in the short term it will hurt in the long term as you race competitors to the bottom of the market. 
Random acts of sales or marketing.  Switching from one trendy tool or technique without an underlying strategy. 
 
About Bruce
Bruce Scheer works with industry giants and “scale-ups” to inspire their buyers and accelerate revenue growth. He is an award-winning consultant, author, keynote speaker, and president of the National Speakers Association Northwest. You can find him at <a>www.inspireyourbuyers.com.</a>

One of the most important numbers in your business is your closing rate. The simple metrics tells you how well you are performing when face to face with a potential customer. The better your closing rate is the better your business. Guest Bruce Scheer shares some of the mistakes companies make as they try to improve their closing rate: Jumping immediately to price changes .While that may work in the short term it will hurt in the long term as you race competitors to the bottom of the market. Random acts of sales or marketing. Switching from one trendy tool or technique without an underlying strategy. About Bruce Bruce Scheer works with industry giants and “scale-ups” to inspire their buyers and accelerate revenue growth. He is an award-winning consultant, author, keynote speaker, and president of the National Speakers Association Northwest. You can find him at www.inspireyourbuyers.com.

One of the most important numbers in your business is your closing rate. The simple metrics tells you how well you are performing when face to face with a potential customer. The better your closing rate is the better your business.&nbsp;
Guest Bruce Scheer shares some of the mistakes companies make as they try to improve their closing rate:&nbsp;
Jumping immediately to price changes .While that may work in the short term it will hurt in the long term as you race competitors to the bottom of the market.&nbsp;
Random acts of sales or marketing.&nbsp; Switching from one trendy tool or technique without an underlying strategy.&nbsp;
&nbsp;
About Bruce
Bruce Scheer works with industry giants and “scale-ups” to inspire their buyers and accelerate revenue growth. He is an award-winning consultant, author, keynote speaker, and president of the National Speakers Association Northwest. You can find him at <a rel="noopener noreferrer">www.inspireyourbuyers.com.</a>
&nbsp;

#887 Improve Your Closing Rate

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Share #887 Improve Your Closing Rate

Sign up to save your podcasts

#887 Improve Your Closing Rate

#887 Improve Your Closing Rate

More shows like More than a Few Words

Social Media Marketing Podcast

Entrepreneurs on Fire

The Amy Porterfield Show

The Diary Of A CEO with Steven Bartlett