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📺 The best B2B marketers collect and ACT on customer insights. But how do you actually do it?
In this episode, we show you first HOW to conduct a customer interview, and then how we use those insights to adjust our marketing strategy and tactics.
You'll also learn about how our demand gen program 'The B2B Incubator' has helped marketers in small teams.
You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.
If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!
By Kevin Chen & George Coudounaris5
33 ratings
📺 The best B2B marketers collect and ACT on customer insights. But how do you actually do it?
In this episode, we show you first HOW to conduct a customer interview, and then how we use those insights to adjust our marketing strategy and tactics.
You'll also learn about how our demand gen program 'The B2B Incubator' has helped marketers in small teams.
You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.
If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

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