The B2B Playbook

#89: Be Better - Collecting & Acting on Customer Insights - Case Study of The B2B Incubator (How we're doing it)


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📺 The best B2B marketers collect and ACT on customer insights. But how do you actually do it?

In this episode, we show you first HOW to conduct a customer interview, and then how we use those insights to adjust our marketing strategy and tactics.

You'll also learn about how our demand gen program 'The B2B Incubator' has helped marketers in small teams.

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The B2B PlaybookBy Kevin Chen & George Coudounaris

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