Twenty years ago I wrote a book called the Science of Marketing and and recently I decided to update the book.  As I started editing, I realized most of the content is as accurate today as it was twenty years ago,
Sure some of the examples are a bit out of date  because I talked a lot about postcards and radio advertising which really isn't appropriate for small businesses anymore.  However, the foundation and the thought process is still as relevant as it was twenty years ago. 
So if you bought a copy of my book twenty years ago it's time to buy another.  And if you didn't get a chance to buy it then you can buy it now.  <a href='https://www.amazon.com/dp/B0CD7GXK2V'>The Science of Marketing </a>is available on Amazon.  Go ahead, buy it today! Then come back and listen to another episode  of More than a Few Words.

Twenty years ago I wrote a book called the Science of Marketing and and recently I decided to update the book. As I started editing, I realized most of the content is as accurate today as it was twenty years ago, Sure some of the examples are a bit out of date because I talked a lot about postcards and radio advertising which really isn't appropriate for small businesses anymore. However, the foundation and the thought process is still as relevant as it was twenty years ago. So if you bought a copy of my book twenty years ago it's time to buy another. And if you didn't get a chance to buy it then you can buy it now. The Science of Marketing is available on Amazon. Go ahead, buy it today! Then come back and listen to another episode of More than a Few Words.

Twenty years ago I wrote a book called the Science of Marketing and and recently I decided to update the book.&nbsp; As I started editing, I realized most of the content is as accurate today as it was twenty years ago,
Sure some of the examples are a bit out of date&nbsp; because I talked a lot about postcards and radio advertising which really isn't appropriate for small businesses anymore.&nbsp; However, the foundation and the thought process is still as relevant as it was twenty years ago.&nbsp;
So if you bought a copy of my book twenty years ago it's time to buy another.&nbsp; And if you didn't get a chance to buy it then you can buy it now.&nbsp; <a href="https://www.amazon.com/dp/B0CD7GXK2V" rel="noopener noreferrer">The Science of Marketing </a>is available on Amazon.&nbsp; Go ahead, buy it today! Then come back and listen to another episode&nbsp; of More than a Few Words.&nbsp;

#897 I Wrote a Book

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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