David Munford works in a service department of a car dealership in Cleveland Tennessee, but back in August, he decided to start a podcast of his own. Since that time, he's reached an international audience and he's here to share some tips, and to tell you, JUST DO IT! (whatever it is) Got excuses, bring them on in, we'll burst your bubble. 

Have you ever gone down a rabbit hole, like  Alice? Have you ever gotten sucked into a Youtube search that ended with bleery eyes and the need for more RedBull than is typically advised for human consumption? If not, why not? It's one of the best ways I know to train your brain to be more curious and creative!

If you want attention online, a Youtube channel on its own, isn't enough to establish a sustainable empire. Platforms come and go, but people who add value, always have some value in any economy. Here are three old school methods of content marketing you can still use in the digital world, how they work, and when to use them. 

Authority in branding is where it's at for audience building, and credentialing yourself. I've got mixed emotions about the word, but when you can authenticate yourself, and prove your expertise, you become an authority on your niche, and that's a sweet spot to be in. So, who wants to set themselves apart by building social proof of their expert status? Come on, let's do it!

You've probably told stories. Have they worked? If not, I may have the solution for you, here are three story archetypes that will catch and hold your audiences attention, while giving you a great platform for your brand's message. What are you waiting for? Push Play! 

Think your own thoughts. I've been saying this to my kids and students for decades. You can think as well as any ever, and you should really give yourself more credit for that. But, how do you get people's attention when you finally do share your own thoughts? Well, I'm glad you asked. Here are five essential skills to help you get and hold their attention! 

You know the difference between reality and fantasy, right? Right? Maybe. But I'm not so sure. Anyway, today on Eight Second Rule, I'm going to burst your bubble about that and show you how to manage your brand with real authenticity, while also judging which "authentic" brands around you really are! 

This was a crazy experiment that kind of gave me the drive to finally launch this podcast and just see what would happen if I consistently shared content in multiple formats in a much bigger way than I ever had on my own brand! It was amazing, I'll share the results, including comparisons to my previous 50 posts and a great LinkedIn analytics tool you might want to try! PUSH PLAY ALREADY!