How do you take a 50-year old brand and refresh it to make it more relevant, recognizable and easily understood? How do you create excitement on Capitol Hill for your industry, members and issues?

In this episode of Associations Thrive, host Joanna Pineda interviews Mike Bober, President & CEO of the Pet Advocacy Network. Mike introduces the Pet Advocacy Network (formerly PIJAC), shares his journey to becoming President and CEO, and then shares how Pet Advocacy is thriving through:

• A rebrand from PIJAC (Pet Industry Joint Advisory Council) to the Pet Advocacy Network. Mike talks about why PIJAC decided to rebrand, how they decided on the new name and logo, and when and how they unveiled the new brand.
• A 50 great moments in Pet Advocacy Network’s history social campaign
• A return of their legislative fly-in
• Pet Night on Capitol Hill and Cutest Pets on Capitol Hill contests
• A long history of successful advocacy on Capitol Hill

References:

• Pet Advocacy Network Website 
• Economic Impact of the Pet Sector
• News Item about the Name Change + Logo Video 
• Pet Advocacy Network on Facebook