The prospect of choosing the right marketing mix and actually finding the time to implement it can feel pretty daunting. Just last week I was planning out my own digital marketing campaign for MayeCreate, and even though I do it every single day, I felt totally overwhelmed. Here are a few of the concepts I used as ground rules to guide myself and the workshop attendees as we began to plan their digital marketing strategies; my favorite tried and true.

Transcription

Hi, this is Monica Pitts. Welcome to Marketing with Purpose. This is the first episode of our podcast and with me today is Katie Guinn. 

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Hello, everyone. 

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And we say it's the first episode, because it's the first one we've actually published, but Katie and I have been playing around with this whole idea of podcasting since we went to this conference, and we came back all jazzed, motivated, and then spent like an hour testing...