EdUp PCO

9. Mary-Eleanor Power (Dalhousie): How eCommerce Trends are Reshaping PCO Marketing Best Practice

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It’s YOUR time to #EdUpPCO

 

In this episode,

 

YOUR guest is Mary-Eleanor Power, Director of Marketing and Communications in the Faculty of Open Learning at Career Development at Dalhousie University

 

YOUR host is ⁠⁠Amrit Ahluwalia⁠⁠

Some key questions we tackle:

  • What trends are reshaping PCO marketing?
  • What does it take to build an effective PCO marketing engine?
  • How do you define and focus on different target markets as a division that competes locally, nationally and globally?
  • What goes into a rebrand process for a PCO Unit?


    • Listen in to #EdUp!

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    Connect with YOUR EdUp Team - ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠


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