If you're getting ready to hire someone new or add a person to your advisory board it is easy to look for someone with whom you'll get along.  That, however, might not be the best choice.
What you often need is someone who can compliment your weaknesses  and fill in the blanks in your skill set.  Very often the person who does that is the Yin to your Yang.
They're your opposite and so while they bring that fresh perspective and different skills they can also make you a little crazy because they're not going to see the world the way you do.
But, if you want to grow your business you need that other perspective. You need people who will challenge your ideas,  make you think and see the world in different ways.

If you're getting ready to hire someone new or add a person to your advisory board it is easy to look for someone with whom you'll get along. That, however, might not be the best choice. What you often need is someone who can compliment your weaknesses and fill in the blanks in your skill set. Very often the person who does that is the Yin to your Yang. They're your opposite and so while they bring that fresh perspective and different skills they can also make you a little crazy because they're not going to see the world the way you do. But, if you want to grow your business you need that other perspective. You need people who will challenge your ideas, make you think and see the world in different ways.

If you're getting ready to hire someone new or add a person to your advisory board it is easy to look for someone with whom you'll get along.&nbsp; That, however, might not be the best choice.
What you often need is someone who can compliment your weaknesses&nbsp; and fill in the blanks in your skill set.&nbsp; Very often the person who does that is the Yin to your Yang.
They're your opposite and so while they bring that fresh perspective and different skills they can also make you a little crazy because they're not going to see the world the way you do.
But, if you want to grow your business you need that other perspective. You need people who will challenge your ideas,&nbsp; make you think and see the world in different ways.

#902  A Different Perspective

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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