One of the things I love about living in Indiana is the color the seasons. There are bright pastels in the spring and rich greens in the summer and bright oranges and yellows in the fall. The exception is winter. Those dreary days of winter seem colorless and bland compared to the vibrancy of the colors throughout the rest of the year. That's why I love evergreen trees. They bring spots of color all year long.

And just as those wonderful trees bring consistent color to my yard. evergreen content brings spots of color to your marketing content. What is evergreen content? It's information that is always relevant to readers. Unlike seasonal content or breaking news it answers questions your customers have every single day.

Breaking news gets stale but evergreen doesn't. So as you're looking at your total content calendar make sure you have several pieces of evergreen content to add consistent color.