The pandemic has proven the value of content marketing for financial brands — it’s how you educate and empower your account holders, and how you bring a sense of empathy to the digital channel.

That’s why today’s guest on the show — Shondell Varcian, CEO & Founder at Varci Media, is an expert in using content to better serve customers and she shares her secrets in this episode.

We discuss:

- Why content marketing allows you to meet your customers where they are.

- How to tailor content to educate specific customers

- Tips for learning your target audience effectively

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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