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Clay Collins is a marketing genius. And you know we don't toss that term out there lightly.

Clay has a unique perspective on marketing and getting people to pay attention. He's got a background in science and psychology -- and actually dropped out of a PhD program to start LeadPages.

If you're interested in marketing, copywriting, or selling, this is one of those "get your notebooks ready" episodes of Seeking Wisdom.

Time Stamped Show Notes:

02:08 - Looking at big companies and other industries for inspiration

04:19 - Using a “swipe file” to learn from others

10:23 - How Clay created passion and knowledge at his company

13:00 - Found traffic, generating and optimizing leads

17:30 - Endless sales funnels and the growth mindset

21:30 - Organizing your team around the company’s goals

23:10 - Summarizing Clay’s three top points

25:28 - Clay’s background and founding of Leadpages (check out Leadpages at https://www.leadpages.net/)

3 Key Points:

Make a tactical decision be inspired by other companies and industries.

Your hottest leads are the newest leads. Keep your audience engaged on your website.

Marketing should never be done.

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